ARTIN
KIASSATI
I lead design in complex ecosystems and build top-tier global teams.
2020 - Now
I currently lead enterprise transformation programs at Google, where I drive the vision, set up multi-disciplinary UX teams, and deliver multi-year roadmaps for each program. Our procurement program converged a dozen disparate tools into a unified, end-to-end platform while driving >$5B in savings to date. Now we are defining how AI will reinvent marketing at Google and the broader industry through an agentic campaign development platform. Our first pilot has already decreased campaign time-to-market by >70%, and we're on track to deliver significant gains in campaign performance and cost reduction.
Rezi
2016 - 2024
Previously, I was the Head of Product & Design at Rezi (a dual-sided real estate marketplace). I planned and designed the MVP that got us into Y Combinator (W17), then built the product and design departments that supported our expansion into 11 national markets and enabled over $230M in raised capital.
ClassPass
2015
At ClassPass, I built the founding product design team, established the research practice, and partnered with product and engineering leadership to structure embedded cross-functional teams. My core product focus was influencing subscriber booking patterns and studio spot allocations to maximize inventory utilization and improve overall unit economics.
Various agencies
2004 - 2014
I spent the first half of my career focused on craft. I started at small design shops in Tehran and founded a boutique agency by 2008. After moving to the US in 2011, I worked with agencies like Razorfish, AKQA, and Gin Lane for clients ranging from early startups to Fortune 500 companies including Mercedes, Motorola, Microsoft, J.P. Morgan, and Beats by Dre.